Creative direction is especially important in projects that need cohesive coordination between different creative fields; often it involves hiring specialists and managing them, giving consultations, or designing across multiple creative fields on one's own. Ms. Kambayashi has done all of the above. With a diverse range of creative skills (i.e. interior styling, exhibit design, event design, photography, and product design), and as a founder of Jamo, a Japanese design company, she has the experience necessary to direct a design team. Often creative direction is needed for commercial photoshoots or event design.
Many of the projects on this website display creative direction in one form or another; here are a few examples of the diversity from one project's needs to another's.